The "Raymond Made To Measure" app is a platform on which users can explore among 1200 unique swatches and try them on their virtual bodies. The application’s user interface is fluidic and is really easy to navigate. The 1200 unique swatches are divided among shirts, trousers, suits and jackets. Every user is assigned a virtual body once their dimensions are entered into the system. The app has a unique feature of personalized fashion which gives the user an option to choose among a variety of Cuffs, Lapels, Collars, Pockets and Pleats.